8 Methods to Irresistible Email Writing


Before you sit down to write your email sales letter, you have to establish exactly who your audience is. This is a master key to reaching results from email promotion.

Ask yourself these questions:

What do your prospects / customers want?

What frustrates your prospects / customers most?

Who else is offering something just like you?

Why should your prospects / customers believe you?

Why should prospects / customers answer to you as a substitution of somebody else?

What sort of appearances will your target market responses?


Before an email can produce results, recipients require opening it. However, what can you do to spark their interest and get their interest "motor" revved up? Your subject line is the key. There are 4 types of methods to use as a guide in setting your email. Each has a different psychological appeal that works like magic on clients. Write at least 25 subject lines before you opt for which one to use. Take the best two and test them against each other in your marketing campaign. Save the "losers" to use for other purposes or spruce up later.


Sit down and write every conceivable benefit your product has. Do not know the variance between qualities and benefits? Features explain the product; Advantages describe the results of utilizing the product. From qualities appeal to logic, logic justifies emotion, and emotion drives sales.

Here's a rule of thumb for advantages, ask yourself, "What can my product or service do for my customer?" Then start to write your letter telling your reader what is in it for them. Tell them how much better life will be for them after they pay for from you. Tell them how much better they will feel. Tell them how their peers will respect them more.


When advertising anything to anyone, you must remember that buying choices are base upon emotion and later backed up by logic. Before you write a single word, establish what emotional hot buttons you require to push to "jumpstart" your prospect.

If you are offering health supplements, go for the "fear of illness" button with "A Natural Alternative to Save Your Eyesight." If you are offering political bumper stickers, hit the "anger" button with, "Let the President Know What You Think Of His Policies." Other buttons include, curiosity, greed, ego, vanity, hope, and / or fear of scarcity or safety.


To persuade people to pay for your product or service, you must make them believe that your offer is realistic and that you or your product will deliver as promised.

How do you do that? Here are 3 ways you can create credibility with the readers of your sales letter:

Provide testimonials.

Include endorsement letters from authority figures in your industry

Make your offer and promises honest and believable.


Scotts 2000-20 Classic Lawn Mower Review

I have always preferred electric and gas-powered lawn mowers because of the convenience they can give. I meant, I do not have the luxury of time to mow my lawn. Not even one half of a day. I want everything fast and fierce. Everything changed when we had this worldwide economic slowdown. I had to always check my resources and make sure I have spares for the rainy days. At first, it's difficult to adjust but in time, I learned. Well, I really had no choice. Gas powered lawn mowers require high maintenance. I really can not afford such unnecessary expense just to maintain my gorgeous lawn.

So I used the ever reliable Google and did some research. I found this unappealing push reel mower. The price was really affordable. I'll just be honest, this is something that's just within my budget. I was really scared because the reviews might just be misleading. I read the pros and cons. In short, I've done my job and just risked. My other consensus was that, it's earth friendly.

Scotts Push Reel Lawn Mower is a blessing in disguise. I was really worried that I would not be able to assemble it. If you follow the manual and it will be very easy. All you have to do is screw the five sections of the handle and then clip it to the body of the mower. There are additional nuts and washers that you can use to securely connect the handle.

I was of course prepared that this mower will be powered by myself. I actually needed a good workout to shed off those extra pounds. The mower was quiet unlike the gas-powered ones. They really do not pollute. The only pollution is your sweat! I was really surprised that it worked smoothly. I had no difficulty pushing it. I felt like Wolverine. It was obvious I enjoyed the experience.

When you buy Scotts Push Reel Lawn Mower you should be realistic. Do not set expectations that will not be met. This is very useful for small grass or weeds. Of course, it's just natural to always keep the blades oiled to maintain high performance. I really could not ask for more! …

Concept Analysis of Leadership in Nursing


The quality of health care offered to patients is usually influenced by leadership in nursing hence has either positive or negative impacts upon patients. In the provision of professional development, learning, and employee alignment which are very essential in optimizing positive patient results; inspiring leadership is usually required. In this case, for an organization to realize prosperity leadership is a necessity that should be compromised under no conditions. In health care prosperity brought about by good leadership usually leads to most advantageous patients’ results through adequate preparation of its employees who in return help the organization achieve its organizational set goals. Basically, when the right people are placed in the right position in health care organizations; it will be very easy for the organization to realize its missions and visions hence greater organizational achievements. Leadership is one of the factors that should be seriously considered in nursing in order to make sure that the practices undertaken by employees conform to the directives of the leaders.

Aims of the concept analysis

The aims of this concept analysis are to determine what is required of Clinical Nurse Managers in health care organizations, how the concept of leadership affect the patients’ outcomes, and what should be done to improve leadership in these organizations. It is therefore the role of Clinical Nurse Managers to coordinate, delegate, and supervise health care provided to patients. This is mainly underpinned by attaining more competences which are the major focal points of the concept of leadership in health care organizations. It can be therefore concluded that good understanding of the concept of leadership by the Clinical Nurse Managers is favorable to very best outcomes of patients. In most cases, nurses progressing to leadership and management positions are largely unskilled, with no or very little orientation, unsupported, or having very little orientation to succession planning which pertains to leadership and management skills. This usually results to poor leadership and the patients are mostly the victims. These nurses suffer from unconscious incompetence which is a situation where a nurse does not know what he or she does not know (Donley, 2005). Unconscious competence is very dangerous as it can lead to disenfranchising clinical growth and nursing profession, compromising care provision and low quality patient outcomes, and recruitment as well as retention issues.

Literature review: Uses of the concepts

In order to have a clear description and familiarity of the concept, comprehensive review of literature is very essential. The literature review will be explained in two disciplines outside the field of nursing in order to have a diversity of the comprehension of the concepts. In marketing, the concept of leadership is very imperative as it determines the way competitive advantage of a company is described. Marketing involves the process whereby goods and services are communicated to customers and therefore the volume of sales a company makes depends on the level of marketing. A good marketing process requires good leadership qualities as different parties and individuals are involved in marketing. For …

NYC Events For the Political Junkie – In the Mainstream and Out

New York was the home territory for two major Presidential contenders in 2008: Rudy Giuliani and Hillary Clinton. It's no coincidence that the city is rife with political activity – it's the headquarters for numerous national news sources, and it's also home to the single Zip code with the highest level of political obligations to both major parties. The breadth of NYC events available to someone interested in politics means that it's easy to sample lots of different ideologies – and maybe learn a thing or two.

The Barack Obama Meetup is one of the many NYC events that brings together hundreds of Obama supporters to talk about the Senator's plans and policies, and to share grassroots campaigning strategies. Of all the NYC events dedicated to Democratic party politics, this is one of the most active.

For a view a bit out of the mainstream, the Henry George School of Social Science offers NYC events that revolve around the economic teachings of Henry George, who called for a single tax on the value of land. A movement that has brought together socialists, anarchists, and radical capitalists, the Georgian political movement has remained alive (and vivid!) In the city where Henry George himself once ran for mayor. The NYC events hosted by the school include introductory and advanced lectures on economics from a Georgian perspective.

On the other side of the mainstream, the Junto is a unique NYC Event. Hosted by veteran trader Victor Neiderhofer, it's a wide-ranging discussion forum covering investments, economics, and politics, all viewed from the perspective of Objectivism. Although Junto is an NYC event, it's named after Benjamin Franklin's Philadelphia gathering of the same name.

The radical bookstore Bluestockings hosts numerous anarchism-themed gatherings. Unlike stereotypical anarchists, the visitors to Bluestockings' NYC Events are likely to be well-versed in Proudhon rather than punk rock. Events range from discussions about the lessons from world travel, to instructions on activism, as well as numerous movie and book events.

The feminist group NOW hosted their national conference in New York last July. Although feminism is a social rather than political movement, it's a movement with broad political implications. NYC events like this showcase the city's intellectual diversity – Hillary Clinton and Rudy Giuliani were counting on its votes in the 2008 general election, and each hosted NYC events to galvanize supporters. Since the city is home to preeminent magazines literary / political on the right and left – from The New Yorker to The National Review – NYC events have always shown that regardless of their beliefs, residents of this cosmopolitan locale can find the perfect venue to express them Views. …

Pink Apple Laptop Causing a Sensation

Pink laptops have become an instant craze especially after being featured in a few high profile films such as Legally Blonde. These laptops have been manufactured by many other makers but one maker who has caused a stir is none other than Apple. Most Apple stores are now stocking pink laptops much to the delight of ladies and some gents who are attracted to that particular color.

Pink laptops' popularity stems from the fact people are tired of the regular mundane black, blue and the dull metallic gray. Freedom of choosing the color of the laptop is reflective of the consumer freedom that has exploded in recent days. Many computer makers are tapping into this by allowing customers to customize on their orders right from the website. Apple is also on the cutting edge of this movement. Pink Apple laptops are now sexier and more powerful laptops than ever before.

Apple has been a late bloomer when it comes to pink computers. Other manufacturers such as Dell and HP have been making pink laptops for some time now. There have been other electronic devices in pink as well. Digital cameras, MP3 players and the like have been in pink for some time before Apple finally jumped into the arena. Now the pink Mac is a sensation among the millions of Apple fans and is doing extremely well in the market.

The pink Apple laptop, commonly known as the "pink Apple", has come to represent freedom and individual expression of the new high tech age. The past used to belong to bulky dull-colored desks but now users have broken free and pink Apples are the personification of this.

Pink Apple Laptops are now the new sensation

In keeping with Apple's tradition of producing sleek, stylish, and sexy machines, the pink laptop had no problems whatever stealing the show from other manufacturers' brands. The pink Apple soon became a hit and sold like hot cakes when it was released about a year and a half ago. While their appearance was radically altered, their performance has stayed true to the long-standing Apple reputation of agile and futuristic machines and performance. In short, pink Apples stick pack the same punch their counterparts did in terms of speed and agility.

The arrival of the pink Apple has meant that buyers never need settle for the same old mundane designs again. The pink design adds to the flavor of computing and makes it fun to carry your laptop around.

We've seen how the trendy Mac has caused a stir in the computing world. The tradition of innvation that Apple has maintained over the years has allowed it to make major in-roads into the pink laptop market. …

Cat Repellent Strategy – Contech Scarecrow Motion Detector Sprinkler – Review

If you’re thinking of buying a Contech motion Scarecrow Sprinkler to use as a cat deterrent to keep cats and dogs (and other animals) away from your yard or garden, this article is a review of the CRO101 model of the Motion Scarecrow and it will explore some pros and cons plus other things you’ll want to keep in mind before you decide to purchase it.

First, an explanation of how this particular motion-activated sprinkler works.

The motion Scarecrow is a pulsating lawn sprinkler which starts up suddenly and operates for just a few seconds (rotating back and forth) to spray an arc of water over a thousand-square-foot area. You can adjust the arc to control the area sprayed.

Whenever the motion detector sprinkler detects an animal in its “field of view,” its sudden activation of a pulsating stream of water sweeping back and forth for several second startles (and annoys) the intruder.

The Scarecrow is supposed to detect animals in a thousand square foot area and can be used to keep not only cats but dogs, geese, rabbits, and squirrels out of a particular area of your yard. Since the motion-detector works both day and night, it can be especially useful as a repellent against nocturnal animals like deer, skunks, and raccoons.

Because animals (and people) don’t like to be sprayed unexpectedly with water, they quickly learn to avoid the area protected by the sprinkler. So if you have people cutting across parts of your yard as a shortcut, or neighbors who walk their dogs to your property to do their “business,” then this motion sprinkler may be the perfect deterrent. If they complain, you can always claim it’s there to keep stray cats and racoons off your property.

Construction: The sprinkler is made mostly of plastic and has a distinctive, cartoon-looking crow’s head for the sprinkling unit. I personally don’t like the looks of the crow head but perhaps it helps the animals quickly recognize the unit in “conditioning process.”

Even the 17-inch mounting stake is plastic, so do not try to hammer it in if your ground is hard. First, soften the ground with water or hammer a spike or something else into the ground to create a hole so that you can easily insert the stake.

The Scarecrow sprinklers have a manufacturer’s two-year limited warranty and, according to the reviews for this and other Contech products, the company has an excellent customer service department.

This cat repellent sprinkler uses a 9-volt battery which you’ll have to buy yourself. Each battery should last at least a month or more, but that’s determined partly by how often the sprinkler is activated. It’s always nice to have extra batteries on hand.

Of course, the unit must be connected to a garden hose which must be left turned on all the time. If you have only one outside faucet, you may want to buy a two or three-way “splitter” connector which screws onto your spigot so that you can attach …

The Plan, Politics, and Prevention of WWIII – A Book Review

We hear a lot about biblical prophecy, and yet, we must make sure that we do not create a self-fulfilling prophecy because of it. These things have been noted by the top leaders in diplomacy through the world. In fact, Henry Kissinger mentioned this in his essays in 1960. It seems that every religion predicts the end of times. And a thermonuclear World War III could indeed change the way humans live on the planet forever, not to mention the borders of many countries.

If this is something that you enjoy considering and thinking about, not necessarily the end of the world, but rather how to prevent it and what to watch out for, then perhaps you might like to read a very interesting fiction book; It's a thriller indeed. The book is called;

"Rules of Deception," by Christopher Reich; Double Day Books Publishing; New York, NY; 2008; (390 pages); ISBN: 978-0-385-52406-3

Christopher Reich takes us through many scenarios, and he writes about the international spy network, the backdoor deals, and the potential conflict leading up to World War III in the Middle East. He takes us deep inside the Pentagon, NSA, and CIA as well as the remnants of the KGB. He explains how nuclear arms deals are done, how the technology is hidden for shipment, and who is involved with what.

Since this is a fictional novel, none of the characters are real, but some of the things that go on in the book are truly scary, and replicate real events and secret rogue nation arms deals. In fact, some of these war scenarios could actually occur, which makes the book more believable and interesting. Please consider all this. …

Top 30 Politics Quotations

  1. “It is the duty of every citizen according to his best capacities to give validity to his convictions in political affairs.”
    — Albert Einstein
  2. “Politics, n. Strife of interests masquerading as a contest of principles.”
    — Ambrose Bierce
  3. “Man is by nature a political animal.”
    — Aristotle
  4. “I have come to the conclusion that politics are too serious a matter to be left to the politicians.”
    — Charles De Gaulle
  5. “The mistake a lot of politicians make is in forgetting they’ve been appointed and thinking they’ve been anointed.”
    — Claude D. Pepper
  6. “Politics is made up largely of irrelevancies.”
    — Dalton Camp
  7. “Politics is the art of looking for trouble, finding it whether it exists or not, diagnosing it incorrectly, and applying the wrong remedy.”
    — Ernest Benn
  8. “Being in politics is like being a football coach. You have to be smart enough to understand the game, and dumb enough to think it’s important.”
    — Eugene McCarthy
  9. “We would all like to vote for the best man but he is never a candidate.”
    — Frank McKinney Hubbard
  10. “When the political columnists say ‘Every thinking man’ they mean themselves, and when candidates appeal to ‘Every intelligent voter’ they mean everybody who is going to vote for them.”
    — Franklin P. Adams
  11. “Run for office? No. I’ve slept with too many women, I’ve done too many drugs, and I’ve been to too many parties.”
    — George Clooney
  12. “My choice early in life was either to be a piano-player in a whorehouse or a politician. And to tell the truth, there’s hardly any difference.”
    — Harry S. Truman
  13. “Nothing is so admirable in politics as a short memory.”
    — John Kenneth Galbraith
  14. “The word ‘politics’ is derived from the word ‘poly’, meaning ‘many’, and the word ‘ticks’, meaning ‘blood sucking parasites’.”
    — Larry Hardiman
  15. “Politics is the skilled use of blunt objects.”
    — Lester B. Pearson
  16. “Politics is war without bloodshed while war is politics with bloodshed.”
    — Mao Tse-Tung
  17. “Nothing can so alienate a voter from the political system as backing a winning candidate.”
    — Mark B. Cohen
  18. “You can lead a man to Congress, but you can’t make him think.”
    — Milton Berle
  19. “Politics is the art of the possible.”
    — Otto Von Bismarck
  20. “In politics, an absurdity is not a handicap.”
    — Napoleon Bonaparte
  21. “Politics is the art of preventing people from taking part in affairs which properly concern them.”
    — Paul Valery
  22. “Politicians are wonderful people as long as they stay away from things they don’t understand, such as working for a living.”
    — P. J. ORourke
  23. “In politics you must always keep running with the pack. The moment that you falter and they sense that you are injured, the rest will turn on you like wolves.”
    — R. A. Butler
  24. “Politics is largely a matter of heart.”
    — R. A. Butler
  25. “Politics is perhaps the only profession for which no preparation is thought necessary.”
    — Robert Louis Stevenson
  26. “Politics is not a bad profession. If you succeed there

Dressing For Success – How to Kill a Good First Impression

Reese Witherspoon as Elle Woods in Legally Blonde 02 distributed her traditional pink suits in the black and white world of Washington politics. Her colleges branded her as the 'Barbie'. She of course was a part of a film and her character too was professionally successful while she was busy making her 'pink' statements.

Although the celluloid world and the real world are two different poles, Legally Blonde welcomed in a new generation of style statement for the upcoming professional frequenting the Wall Street or the corridors of power. The statement was simple: Express your style, help your fashion enhance your career. Today you would see both Mrs. McCain and Mrs. Obama in their green suits, next to their husbands, battling out for the highest power in the USA.

While for the less beings like us who careers are direct results of our performances, we still can not deny the fact that the better we are dressed, more effective will be our impression on others. Although the 'Vogue' may vouch for a $ 1500 corporate suit to help you make your style statement, the fact remains that style has to be affordable and more often than not it is.

Express yourself through your clothes and help your fashion help your career in return. Here are some tips to dress correctly keeping professional workplace in mind.

O Do not go ahead and spend oodles of money on designer suits. Look around, you will find good suits and great cuts in local stores and boutiques.

O Avoid copying someone else's style. It does not speak well about you. People may notice that you lack creativity or that you do not have your own personality. And the most important thing is that chances are you yourself will not be comfortable with what we are wearing. However if you like your college wearing something, then ask her or him where they got their clothes or accessories from. That way you can check out the store and pick up something that may match your style.

O Keep your eyes open. There are often chances that you can pick up a great blouse or a shirt that would go great with your beige trousers.

O Dressing is not about showing designer labels. Dressing must reflect your personality. It must also help you be comfortable in your workplace. If you feel uncomfortable strutting all the time in your stilettos, then probably you should think over your footwear.

O Browse through the fashion magazines. Keep the idea alive and kicking in your brains. Next time when you are at JC Penny or Kohl's remember to check if there is something that matches the latest trend.

O Accessorize. Try matching your handbag or your watch with what you are wearing. These small details help go a long way in the impression that you make.

Corporate world or business, in today's economy, every field has its cut throat competition. Secure that extra edge over your competitor by dressing smartly. Make …

How to Maintain Your Lawn Mower

It's the same every year! The end of winter is indicated by longer days, budding trees and the return of the dawn chorus. It is also the time of year that our thoughts start turning to the need to begin tending to our lawn again. Grass that has laid dormant over winter is now beginning to grow and those dreaded weeds are reappearing with gusto! So, how do we best prepare our lawn mower for the upcoming lawn mowing season?

Prepare Your Lawn

It may seem strange that in order to prepare your lawn mower you should first concentrate on your lawn. This is because over winter, particularly if it has been a cold one, rocks and stones could have migrated through your soil to the surface of your lawn.

Walk around your garden and remove any objects that are likely to interfere with your mower. It only takes a small rock to chip the cutting blade of your lawn mower.

Prepare Your Lawn Mower

The first thing to do is pull your lawn mower out of its winter home and clean off any dirt and cob webs. Whilst cleaning your mower all the moving parts are still working and operational (apply grease and water dispersant as required and in accordance with your owners manual).

Check The Cutting Blade

Make sure you clean the underside of the lawn mower to ensure there is nothing obstructing the turning blade. For gas powered mowers consult the owners manual to ensure you turn your mower over the correct way; Failure to do this could result in a flooded engine or worse.

Inspection Checks For Electric Mowers

There are a couple of simple checks that you can perform before starting up your electric mower for the first time this season.

Unravel the electric cable by feeding the cable through your closed hand. You are looking and feeling for damaged sections of the lead. If the lead appears kinked or the inner wires are exposed then you must replace the entire lead. Never operate an electrical device when the power cord is damaged.

Check the underside of the mower to ensure there are no foreign objects present that could damage the blade – you would be surprised at what can collect underneath a lawn mower over the winter period!

Inspection Tasks For Gas Powered Mowers

If you are unsure whether you are able to complete the following tasks then we recommend paying for a qualified mechanic to perform the annual servicing on your lawn mower.

However, for the mechanically minded the following tasks are reliably straight forward and when completed will help a rough running mower to perform much better;

1. Remove any old fuel that has been left in the tank (for gas powered mowers only) and replace with new. Old fuel does not burn efficiently and may clog up the filter in your mower.

2. Check the oil by removing the dipstick, cleaning it and then reinserting. Remove once again and check to …