1. DO YOU REALIZE WHOM YOU ARE TALKING TO
Before you sit down to write your email sales letter, you have to establish exactly who your audience is. This is a master key to reaching results from email promotion.
Ask yourself these questions:
What do your prospects / customers want?
What frustrates your prospects / customers most?
Who else is offering something just like you?
Why should your prospects / customers believe you?
Why should prospects / customers answer to you as a substitution of somebody else?
What sort of appearances will your target market responses?
2. AN AMAZING SUBJECT IS YOUR OBJECT
Before an email can produce results, recipients require opening it. However, what can you do to spark their interest and get their interest "motor" revved up? Your subject line is the key. There are 4 types of methods to use as a guide in setting your email. Each has a different psychological appeal that works like magic on clients. Write at least 25 subject lines before you opt for which one to use. Take the best two and test them against each other in your marketing campaign. Save the "losers" to use for other purposes or spruce up later.
3. WHAT IS IN IT FOR THEM
Sit down and write every conceivable benefit your product has. Do not know the variance between qualities and benefits? Features explain the product; Advantages describe the results of utilizing the product. From qualities appeal to logic, logic justifies emotion, and emotion drives sales.
Here's a rule of thumb for advantages, ask yourself, "What can my product or service do for my customer?" Then start to write your letter telling your reader what is in it for them. Tell them how much better life will be for them after they pay for from you. Tell them how much better they will feel. Tell them how their peers will respect them more.
4. AN EMOTIONAL APPEAL
When advertising anything to anyone, you must remember that buying choices are base upon emotion and later backed up by logic. Before you write a single word, establish what emotional hot buttons you require to push to "jumpstart" your prospect.
If you are offering health supplements, go for the "fear of illness" button with "A Natural Alternative to Save Your Eyesight." If you are offering political bumper stickers, hit the "anger" button with, "Let the President Know What You Think Of His Policies." Other buttons include, curiosity, greed, ego, vanity, hope, and / or fear of scarcity or safety.
5. A NAME YOU CAN TRUST
To persuade people to pay for your product or service, you must make them believe that your offer is realistic and that you or your product will deliver as promised.
How do you do that? Here are 3 ways you can create credibility with the readers of your sales letter:
Include endorsement letters from authority figures in your industry
Make your offer and promises honest and believable.
6. A GUARANTEE …